For 16+ years, I have excelled in innovating digital products, consistently dedicated to ensuring a positive outcome. I've spent the last 9 years at McKinsey & Company, where I became a pivotal part of McKinsey teams by combining my experience in both UX and PM roles overseeing all aspects of the digital product lifecycle.
01. McKinsey & Company
Evaluation.Exp.
Managed the performance evaluation tool for all employees at the company, fostering a culture of strong feedback. This involved promoting regular giving and receiving of feedback among employees. Also led a team in developing the internal tool, focusing on supporting growth and improvement for everyone in the company.
02. McKinsey & Company
SmartX
Conceptualized CRM-like tools to enhance relationship-building efforts for Partners. This involved designing and strategizing an ecosystem aimed at assisting Partners in establishing and maintaining relationships with clients. The initiative aimed to create a user-centric and effective ecosystem, through consistent feedback to meet the needs and preferences of users.
03. McKinsey & Company
One.Stop.Shop
Designed a portal site for centralizing administrative tasks, reducing the time and effort to take an action. This product aims to facilitate the quick and effective completion of important tasks. It offers an integrated experience by aggregating multiple different applications and their underlying systems into one central location, streamlining processes and enhancing efficiency.
04. TELUS
My.Account
Designed and conceptualized a user-friendly mobile app for managing telecommunication accounts to ensure an intuitive and efficient user experience. Conducted a series of tests to fine-tune the app, maximizing user-friendliness. The app had 2+ million downloads, also earned the prestigious "Best Mobile Experience" award in 2014.
05. Vancouver Organization Committee
Van.Olympics
Contributed towards developing an event management app specifically designed for the Olympics. Contracted to enhance the user experience, ensuring the app was intuitive, easy to navigate, and provided all necessary information and features for a seamless and enjoyable Olympic experience.
About
Hello, my name is Woo Jin Cho, or Wooj for short. As a technology enthusiast passionate about creating intuitive and innovative solutions, I've dedicated over 16 years to advancing in the tech field. My career began in 2008 as a Junior Interaction Architect in Vancouver, Canada, where I crafted wireframe concepts for an online gaming site. The 2009 recession led to a challenging period with few contracts as a UX Specialist until 2010, after which I joined TELUS, a Canadian telecommunications company. There, I grew into one of three Principal Designers, focusing on the customer's online self-serve portal. My journey took a significant turn in 2015 when I moved to New York City to work as a Design Consultant with McKinsey & Company, later shifting to an internal role. I served as a Product Designer until February 2020 before transitioning to my current role as a Product Owner/Product Manager, where I manage a digital team. Currently based in Boston, I am preparing to relocate back to New York City in May 2024. This blend of deep experience in both Product Design and Product Management, coupled with my user-centered design and research skills, makes me special. I pride myself on simplifying complex systems to enhance user experience, leveraging my extensive digital and technical skills, and applying agile methodologies to the digital product lifecycle to push the boundaries of what's technically possible, always aiming to make users' lives easier.
Employers/Clients
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VANOC (Vancouver Organization Committee), McDonalds, Oakridge Park, Tourism Richmond, BC Government, University of British Columbia, Bodog, and more…